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Digital Advertising Predictions for the Next 5 Years…

Digital Advertising is becoming more and more popular this day and age with technology constantly advancing. In fact, mobile marketing may catch on even more in the years to come since most of society uses their smartphones for most of...Read More

Consumer Who? Consumer You!

Consumer Behavior-Entails all the consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede, determine, or follow these activities ( Kardes, Cronley, & Cline, 2012). Have you...Read More